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  16. The Walton Centre Strategy 2022-2025

Social Media Guidelines

Updated June 2025

The communications team at The Walton Centre are responsible for several different social media accounts on a variety of platforms.

We’re happy to help you in any way that we can and look forward to seeing your views and feedback. We do however expect our users to offer us the same level of courtesy that we offer them, so we have a short set of house rules:

  1. All users must comply with the social media platform’s Terms of Use as well as these Terms of Use.
  2. You are wholly responsible for any content you post including content that you choose to share.
  3. We will remove, in whole or in part, posts which we feel are inappropriate.
  4. We will report and remove any social media profiles that are set up using The Walton Centre NHS Foundation Trust’s imagery, including NHS fonts, without permission.
  5. We will block and/or report users who direct posts/messages at us which we believe are:
    • Abusive or obscene
    • Graphic, sensitive or offensive imagery
    • Deceptive or misleading
    • In violation of any intellectual property rights
    • In violation of any law or regulation
    • Spam (persistent negative and/or abusive tweeting in which the aim is to provoke a response)

Anyone repeatedly engaging with us using content or language which falls into the above categories will be blocked and/or reported to the associated social media platform.

Responding to users

  1. We’ll do our best to respond to your enquiries as soon as possible.
  2. We’ll try to help you, or direct you to people and/or departments who can, wherever possible.
  3. Our working hours are 9.00 – 17.00 Monday to Friday. We’ll deal with enquiries sent outside of this time as soon as possible when working hours resume.

Please note:

  • This social media account is not a political account and cannot respond to political tweets.
  • We do not respond to posts of a commercial nature, as we are governed by strict procurement rules.

We reserve the right to modify or change these conditions at any time.

Please direct further questions to the communications team: wcft.communications@nhs.net